A campaign by Google’s Women Techmakers highlighting stories of Black Women in tech
This multimedia campaign was designed to inspire, brings awareness, and acknowledge the implicit and explicit barriers Black women face in the tech industry; and the long term implications of these challenges.
I partnered with Basic Agency on initial design concepts and then took over halfway through the process, finalizing all visual design while leading art direction for illustration, photography and video thumbnails, which extended into Google's social feeds, as well.
July 2021 - April 2022
Art Director / Visual + UX Designer
UX Design _ Basic
Illustration _ Rachelle Baker
Social Assets _ Ocupop
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The Website
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Interactive video module designed for easy navigation between each women’s story
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The Story Pages
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We hope the campaign is an inspiration to the next generation of Black women considering a career in tech, and that Black women in the industry see themselves in these stories.
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Akua Prempeh
• Product Marketing Manager, Google
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We teamed up with Black illustrator, Rachelle Baker, who's graphically bold style brought each woman's personality visually to life.
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Social Outreach
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Google Developers’ Instagram Stories
Official Google’s Facebook Page
Women Techmakers’ Twitter Page
Black women are changing the world of tech. Hear their stories → https://t.co/vmaYrFuYCN
— Women Techmakers (@WomenTechmakers) August 31, 2021
#WomenTechmakers is proud to announce the launch of our new campaign highlighting the personal experiences and journeys of Black women and what it means to be Black in tech. Be inspired.✨ pic.twitter.com/iuCh18Ma0v
Meet the women behind @WomenTechmakers’ Black Women in Tech and learn how they’re using tech to drive conversation, build equity, and create change. → https://t.co/bF4zunzXtt pic.twitter.com/vBHeo1zl88
— Google (@Google) February 2, 2022