Shop from thousands of stores directly on Google.
The newly launched Google Shopping experience is available in the U.S. and France with the special ability to buy directly on Google. This feature required thoughtful brand strategy and design for each buying touchpoint throughout the Google Shopping journey in both countries.
March 2018- April 2019
Visual + UX Designer / Brand Strategist
How do you convey to users that products are transactable on Google across their Google shopping journey?
Establish an identifiable icon representing products you can buy on Google.
Establish an identifiable icon representing products you can buy on Google.
Establish an identifiable icon representing products you can buy on Google.
Establish an identifiable icon representing products you can buy on Google.
Cart as a buying metaphor +
the Google four brand colors
User comprehension
+
Brand equity
Rearchitect the Google Shopping search results page and product details page to introduce an intuitive Buy on Google user flow.
Rearchitect the Google Shopping search results page and product details page to introduce an intuitive Buy on Google user flow.
Rearchitect the Google Shopping search results page and product details page to introduce an intuitive Buy on Google user flow.
Rearchitect the Google Shopping search results page and product details page to introduce an intuitive Buy on Google user flow.
{
Desktop User Flow
}
Starting from the Google Search homepage
Starting from the Google Search homepage
Starting from the Google Search homepage
{
Mobile User Flow
}
Starting from the Google Shopping homepage
Starting from the Google Shopping homepage
Starting from the Google Shopping homepage
Ensure scalability of Buy on Google design for use across marketing communications & multiple Google destinations: Search, Shopping, Assistant, Images, YouTube.
Ensure scalability of Buy on Google design for use across marketing communications & multiple Google destinations: Search, Shopping, Assistant, Images, YouTube.
Ensure scalability of Buy on Google design for use across marketing communications & multiple Google destinations: Search, Shopping, Assistant, Images, YouTube.
Ensure scalability of Buy on Google design for use across marketing communications & multiple Google destinations: Search, Shopping, Assistant, Images, YouTube.
{
Google Shopping Actions Website
}
Demonstrating Buy on Google destinations for merchants
Demonstrating Buy on Google destinations for merchants
Demonstrating Buy on Google destinations for merchants
{
Merchant Website Marketing
}
{
E-mail Marketing
}
Buy on Google France
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