Ecolodge was designed as an opportunity to reshape the way people think about traveling by forcing travelers to break free from the standard “tourist trap” and partake in a meaningful traveling experience.
The brand name is a fusion of the words ecology and lodging in order to communicate earth science and traveling. The identity system is dynamic: the brand symbol, a lodge of nine windows, changes to reflect the ecology of each of the nine biomes where Ecolodge offers services in the world.