Helping leaders and businesses make good on good intent.
Leveled is a Minneapolis-based consulting firm that helps leaders and businesses make good on good intent by coaching leaders and teams to have greater professional and personal impact.
As a new business, Leveled sought out a brand identity to establish and differentiate the female-run firm in its communications, messaging and orchestrated events.
March 2017
Brand Designer
Duffy Design
Minneapolis, MN
Creative Direction _ Alan Leusink
Design Director _ Joseph Duffy
UX Designer _ Beccah Erickson
A distinct combination of balance + wit
_
The branding entails of custom, yet controlled, geometric line work to highlight Leveled's commitment to personalization + professionalism. Energetic gold + baby blue colors compliment the serious navy blue + beige tones resulting in a perfect balance of trustworthy wit. Typography is direct and straightforward: an inviting, simplistic san-serif sits in tandem with a transitional serif to communicate the directness, spunk, and sophistication of the female-run brand.
The branding entails of custom, yet controlled, geometric line work to highlight Leveled's commitment to personalization + professionalism. Energetic gold + baby blue colors compliment the serious navy blue + beige tones resulting in a perfect balance of trustworthy wit. Typography is direct and straightforward: an inviting, simplistic san-serif sits in tandem with a transitional serif to communicate the directness, spunk, and sophistication of the female-run brand.
{
Moodboard
}
{
Identity
}
Interweaving symmetrical forms designed to find harmony between balance + intricacy.
{
Pattern Elements
}
{
Iconography
}
{
Stationary
}
{
Website
}
{
Social
}
