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Lisa Fischer
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Leveled
BRANDING / digital

Helping leaders and businesses make good on good intent.

Leveled is a Minneapolis-based consulting firm that helps leaders and businesses make good on good intent by coaching leaders and teams to have greater professional and personal impact.

As a new business, Leveled sought out a brand identity to establish and differentiate the female-run firm in its communications, messaging and orchestrated events.

 
 
 
date _

March 2017

role _

Brand Designer

agency _

Duffy Design
Minneapolis, MN

team _

Creative Direction _ Alan Leusink
Design Director _ Joseph Duffy
UX Designer _ Beccah Erickson

 
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approach

A distinct combination of balance + wit _

 

  The branding entails of custom, yet controlled, geometric line work to highlight Leveled's commitment to personalization + professionalism. Energetic gold + baby blue colors compliment the serious navy blue + beige tones resulting in a perfect balance of trustworthy wit. Typography is direct and straightforward: an inviting, simplistic san-serif sits in tandem with a transitional serif to communicate the directness, spunk, and sophistication of the female-run brand.  

 


{ Moodboard }

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{ Identity }

 
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the symbol

_

Interweaving symmetrical forms designed to find harmony between balance + intricacy.



{ Pattern Elements }

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{ Iconography }

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{ Stationary }

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{ Website }

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{ Social }

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© LIsa Fischer 2025 | Designer | lisasuefischer@gmail.com